Thursday, April 2, 2009

Social Media Releases

Today your press releases and newsletters can reach more people than imagined
Our present recession is hurting newspaper companies worldwide. More than ever, businesses from all industries are trying reaching out to the public to target potential clients through new means. Traditional press releases are slowly becoming a dying breed. Businesses no longer send their news via fax or email. An amalgamation of factors such as audio, image, pod, webcast and strategically placed keywords has created a new-age media system known as Social Media Release. While some companies post information on their website, others are more innovative and use social media sites to distribute their news. However, one more step can be taken in social media releases. The combination of social media releases with search engine optimization is a revolutionary online tool that is helping businesses all over. While social media sites increase the potential to network and reach out, search engine optimization (SEO) services help place press releases and newswires on the top results of search engines. The combined efforts of PR services and Internet marketing are the most efficient way to distribute breaking news, press releases and newsletters.

While some companies are still trying to figure out the search engine algorithms, others have pioneered methods on how to write news in an SEO friendly manner. Today, businesses are looking for the most resourceful ways to reach out to the public. PR companies help multiple industries on a daily basis with news and distribution. However, most companies want to see results. I know of two companies that stand out compared to most PR companies and newswires: SHIFT Communications and PRnews.

SHIFT’s PR approach helps businesses with marketing and sales progression, as well as reputation. Most other companies will in reality only increase company standing. Ever since the three company founders started the company in April 2003. The have always helped clients with their business vision and company motto. Similary, PRnews provides clients with distinctive company efforts. Their newswire methods provide press coverage and global Internet exposure. The company has an impressive network with many social media sites. On top of press release distribution, they provide search engine optimized writing techniques. Not only will their news allocation show up in twenty various social media sites, but it will also up on the top results of search engines such as Google News. These two companies present a unique approach to PR and newswire services that really separate them from their competitors.

With one simple click, a newswire can distribute your press release to social sites. The advantages of these sites are networking and increasing the potential of being heard. Along with SEO friendly press releases, any company can manage the online conversation by attracting customers in their own manner. Social media sites such as Twitter, Digg, Reddit, Mixx, Del.icio.us, Technorati and Facebook allow companies to spread their news in a heartbeat. One of the major advantages of PRnews is that they distribute news with the mentioned social media sites and many more. Not only will news be posted on their website, but also on twenty other social media sites. Furthermore, each press release has key words and key phrases, which make the releases SEO compatible. When someone types these keywords within search engine, these press releases will show up. Today, most people use Google as a search engine. Therefore, SEO friendly press releases will enhance the potential for anyone’s news to be read. The social media and SEO combination work hand in hand to increase news dispersal within the entire Internet community. Thanks to novel companies like SHIFT and PRnews, companies are exponentially spreading their news as marketing strategies and simultaneously increasing profitability.

A new age of networking has emerged through social media sites where people are reuniting and companies can easily market themselves. All businesses that want to see direct results need to shift towards helpful companies that provide a combination of advantages, especially SEO services and press release distribution. Since communication is one the most important factors for a successful business, finding the means towards effective news transmission is vital. Take advantage of the resourcefulness of social media distribution and SEO press releases. The road to achievement can easily be reached with straightforward, cost effective online systems.

2 comments:

Seenath Kumar said...

Really great information on Social media Releases. :)
SEO Company Mumbai

Unknown said...

This article is very enlightening! Surely, inter marketing has gone a long way. Thanks for sharing your insights.

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